Killshot Handball Gloves

Kill Shot Handball Gloves was launched in 2022 and caters for handballers of all levels and abilities. Killshot is proud to have Paul Brady six-time World 4-Wall Handball Singles Champion as one of it’s many advocates. The guys at Killshot approached Jonty Design looking to give its branding a refresh.

The final concept positions the Killshot glove not just as a piece of equipment but as an essential tool for an athlete.

The Player as the “Sniper”: The player’s hand and the ball become the ultimate “weapon” for scoring. Just as a sniper’s glove provides precision and grip for their rifle, the Killshot glove provides the ultimate control for the handball player. It’s the critical link between the athlete’s body and their “target”.

“Killshot: Killer Instinct”: This phrase directly connects the brand name to the athlete’s mindset. It suggests that wearing these gloves taps into a primal, competitive drive. The “killer instinct” isn’t about aggression; it’s about focus, precision, and the unwavering will to win.

The Brand Message: The messaging is bold and confident.  “Equip Your Instinct. Make the Killshot.” This tagline ties the product directly to the action and the feeling of victory. It’s about empowerment, not just protection.